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Working on four Weekday shops simultaneously to deliver a cohesive spatial identity across the different locations. I worked closely at the beginning with a more senior designer and became project manager, developing layout, bespoke details through modelling for regular client correspondence. I travelled for site meetings, surveys and completed drawing packages for fabrication and installation. A simple construction provided the basis for an assemblage of materials playing with the casual minimalism, material contrast and dynamism of the brand. There was a consistent overall strategy tailored to the different sites, combining an irregular rhythm with practical utilitarian layouts.
Image Courtesy of Gonzalez Haase - AAS
Working at Gonzalez Haase - AAS on four Weekday shops in Groningen, Malmö, Hamburg & Frankfurt to deliver a cohesive spatial identity reflecting the minimal and casual fashion brand for its expansion across Europe.
Image Courtesy of Gonzalez Haase - AAS
Image Courtesy of Gonzalez Haase - AAS.